Samuel These Are the Fashion & Beauty Brands Supporting Los Angeles Amid the Wildfires
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The fashion and beauty industry are coming together in support of Los Angeles amid the devastating wildfires that have displaced hundreds of thousands of California residents. The disaster began on Tuesday, January 7, when a fire started in Pacific Palisades. In the days that followed, several other fires erupted—including the Eaton Fire, which destroyed 10,000 acres across Pasadena and Altadena. Among the many impacted were celebrities like Leighton Meester and Adam Brody, Joshua Jackson, and Spencer Pratt and Heidi Montag, Anna Faris, and Milo Ventimiglia. “We’ll make do. Wife and baby are most important,” Ventimiglia—who is expecting his first child with wife Jariah Mariano—told CBS Evening News’ Tony Dokoupil.
In the wake of the devastation, a number of companies have launched initiatives and sales with proceeds going to relief efforts. Sydney Evan—a Los Angeles-based jewelry brand is donating 100 percent of the proceeds from their California and Eye Heart LA charms collection to the Los Angeles Fire Department Foundation. “Los Angeles is our home, and we are devastated for our community and those impacted by the wildfires,” the label announced via Instagram last week. Summer Fridays, for their part, is donating 100 percent of net sales on any purchase made on the website. “To everyone affected by the devastating Los Angeles fires, we are thinking of you and continuing to find ways to support. Thank you to the brave first responders for working around the clock and to all of those who have given their support to Los Angeles.”
If you’re like us and want to help those during this difficult time, we’ve compiled a list of the brands and places to shop that are supporting Los Angeles. This list will be updated in the coming days.
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Sydney Evan
Image Credit: Sydney Evan Sydney Evan Gold & Diamond Eye Heart LA NecklaceThe brand is donating 100 percent of the proceeds from the California and Eye Heart LA charms collection to the Los Angeles Fire Department Foundation. -
Summer Fridays
Image Credit: Summer Fridays Summer Fridays Jet Lag MaskSummer Fridays, founded by Los Angeles-based influencers Marianna Hewitt and Lauren Gores Ireland, made donations to Baby2Baby, Pasadena Humane Society, and World Central Kitchen. Additionally, the brand is offering 100 percent of net sales up to $100,00 on any purchase made on SummerFridays.com. -
Set Active
Image Credit: Set Active Set Active LA Loves You Too CrewneckThe athleisure brand unveiled a limited-edition LA Loves You Too crewneck. All proceeds from the sale will be donated to the Los Angeles Fire Department and other Los Angeles Fire Relief efforts. -
Cotton: On
Image Credit: Cotton: On Cotton: On Foundation Adults Tote BagFrom January 13 to January 26, all proceeds from Cotton: On’s Foundation product line will be donated to the nonprofit organization Project HOPE, a global health and humanitarian organization that provides medical care and supplies to people in need. -
Josie Maran
Image Credit: Josie Maran Josie Maran Whipped Argan Oil Body ButterJosie Maran announced via Instagram is donating 100 percent of the proceeds of sales on the website to wildfire relief efforts.
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