Samuel The Best Lip Colors To Wear in 2025: Bubblegum Pink, ’90s Brown Liner, & More
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Is your usual lip combo just not hitting the same? It’s time to try something new in 2025. While we can all relate to reaching for the same reliable lip balm or nude lipstick in a rush, there’s no shame in stepping up your lip game. Thankfully, the runways have been keeping us well fed with tons of new lip trends to obsess over—and trust us, these are the looks you’ll want to try before they’re popping up on your Pinterest feed. Because if your makeup routine has been feeling uninspired lately, finding a new favorite lip color is a sure-fire way to totally reinvent your looks.
Straying from your usual lip products can seem scary, but the truth is, many of 2025’s hottest trends will have you seriously inspired to step out of your comfort zone. Life is short, so why stick to one lip color? Whether you like to keep it simple and natural, or you’ve been dying to find your next editorial lip look—there are countless options to experiment with this year.
We’ve rounded up the lip trends you need to know for 2025. From Y2K-inspired bubblegum pink lips to dramatic ’90s lip liner, get ahead of the curve with these fresh lip looks that are about to take over.
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Bubblegum Pink
Image Credit: Launchmetrics Spotlight. The days of nude lips are over, because baby pink is officially back. What was once a Y2K staple is now 2025’s hottest lip color. Although we’ve grown so fond of warm subdued nude tones, cool-toned pink lips will give your makeup looks that girly Sandy Liang aesthetic that everyone is obsessed with. Because whether you like it or not, baby pink is here to stay.
Mac Satin Lipstick in Saint Germain -
’90s Brown Liner
Image Credit: Launchmetrics Spotlight. If you’re looking for a bold lip combo, you can’t go wrong with brown lip liner. Not only does this trend reference iconic ’90s beauty, it flatters practically any eye look you’re going for. Simply outline your lips with your favorite brown shade and top with clear gloss or a complementing lipstick shade for that pouty look.
Make Up For Ever Artist Lip Liner in Limitless Brown -
Glossy & Natural
Image Credit: Launchmetrics Spotlight. For the girlies that don’t want to be too out-there with their lip shade, rest assured your natural lips will always be in. We’ve been seeing high-shine glossy lips all over the runway, and it’s the ideal trend to take your natural lips up a notch. Apply your favorite clear or lightly-tinted lip gloss to get the simple yet chic look at home.
E.l.f. Glow Reviver Crystal Clear Lip Oil -
Pearlescent
Image Credit: Launchmetrics Spotlight. If you can’t get enough of Y2K-inspired trends, don’t sleep on pearly lips. The light-reflecting look will give you the iridescent lips of your dreams. Whether you opt for a shade with flicks of purple or land on something more wearable for the everyday, pearly lips are sure to become your newest obsession.
Sephora Collection About That Shine Lipstick in Iridescent Ice
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