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Guys, it’s time to talk about beauty. Let’s put the days of stealing (or borrowing) products from your girlfriend, sister, or mom behind us. Let’s issue in an era that sees you build (or evolve) a routine that is catered to your personal skincare needs. While I’m aware that some of you follow a 3-step regimen and sleep on silk pillowcases (good job!), not everyone is as advanced. Plus, it doesn’t hurt to make some adjustments and tweaks.

In 2025, men’s beauty is dominating the industry. We’re seeing fellas at the forefront of treatments, makeup, and manicures. For the 82nd annual Golden Globes, Cooper Koch had his skin prepped with the Solawave Radiant Renewal Wand, ASAP Rocky has been sporting cool polish since 2019. Philadelphia 76ers star Jared McCain, known for his vibrantly colored nails, is even a brand ambassador for Sally Hansen. With that said, get into your self-care bag, kings!

If you’re stuck on where to start, fret not. I tapped a group of dermatologists, estheticians, and celebrity groomers—who broke down everything from procedures to products. “I think that men need to focus on regenerating beauty treatments. Whether it’s turning back the clock and jumpstarting their hair growth, or focusing on keeping the texture of their skin lifted and tight—the idea is focus on longevity,” Melissa DeZarate—whose client list includes Drew Starkey, Andrew Scott, and Jesse Eisenberg—tells StyleCaster.

Keep scrolling to learn more about men’s beauty trends for 2025 and what products to get on board with: